You may have heard about content marketing, but you might not be sure what it is, much less how it works. The truth is, folks have been using content to connect with prospects, tell stories, inform, and generate leads and sales for a long time. We just do it a …
The goal of any good content marketing strategy is to bring value to your audience. If you haven’t thought about using podcasts as part of your overall content marketing strategy, it’s time you did. Podcasts are great for content marketing! In this post, you’ll get a glimpse of who’s using …
I’ve been a fan of Joe Pulizzi since I attended his first Content Marketing World conference oh so many years ago. Joe is not only the founder of the Content Marketing Institute, he’s a best-selling author, speaker, podcaster, and highly successful entrepreneur. He’s also one of the world’s top content …
As a business owner, you may be on the fence about whether to include a blog on your website. Or perhaps you already have a blog that gets little to no attention and you’re wondering whether you should just dump it altogether. My advice: if you don’t have a blog, …
There is one thing that both first-time and previously published authors have in common: they want to sell books. As an author, you need to generate buzz for your new book. That means you either have to market your book yourself or hire someone to do it. In most cases, …
You want your website to rank high on Google, and you’ve heard search engine optimization (SEO) is the key to making that happen. Yet, as a beginner with limited tech experience, SEO seems a bit daunting, and you’re not sure where to start. No worries; this quick guide offers top …
In my experience, the benefits of hopping on the content marketing train are so obvious, most people are eager to get started. The problem is that many business owners get demoralized when they don’t see the results they expect. Content marketing does work, and it is extremely cost-effective, but, your …
There are many different types of content marketing techniques that can help you land more sales. Blogs, videos, podcasts, webinars, case studies, and ebooks are just a few of the best content marketing tactics that can help you grow your business. The most successful businesses use a mix of content …
When you’re trying to decide which content marketing techniques will work best for you, there are a number of things to consider. Before you jump into developing new content for your business, I recommend you first think about your buyer’s journey. Then, you’ll be prepared to choose the best content …