about us

The Illuminate Team

Janette Novak Square BW

Janette Novak, Senior Content Marketer & SEO Writer

Janette specializes in content marketing strategy and content development. She has more than 15 years of experience in digital marketing, social media management, copywriting, email marketing, SEO, PPC, blogging, lead generation, and inbound marketing campaign management. She holds degrees in Journalism and Marketing.

Janette works with all types of organizations, including B2B, DTC, and nonprofits. She’s also an online journalist who writes about content marketing, marketing technology and services, how to run a successful blog, and business growth strategies for entrepreneurs and start-ups.

In her free time, Janette enjoys exploring National Parks. Janette splits her time between Kansas City, MO & Flagstaff, AZ.   

Jackson Spohr

Jackson Spohr, Marketing Communications Coordinator, Content Writer & Podcast Specialist

Jack is a graduate of the Henry W. Bloch School of Management at the University of Missouri-Kansas City.  He holds a degree in Marketing.  

Jack is a results-focused writer who specializes in developing search-optimized website copy, blogs, and social media content.  He also promotes and manages special events. Jack is Illuminate’s resident expert in all things audio and podcasting.  

When he’s not busy creating exceptional marketing content,  Jack writes, produces, and records music under the name JackStax; follow him on Instagram @jackstaxkc.  Jack lives in Freemont, NE, though he can often be found in Cali (particularly near Huntington Beach) enjoying the vibes and playing disc golf.  

Lindsey Dinkel

Lindsey Dinkel, Project Management & Tech Guru

Lindsey is Illuminate’s  project management guru who keeps track of project details and manages essential timelines.  She’s also our resident techie; she codes, so the rest of us can focus on content that converts.  

When she’s not busy managing projects or coding, Lindsey actively supports animal protection efforts from her home base Los Angeles. She’s also an amazing vegan chef. 

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